DISPLAYERS : Ascend Wellness
Ascend Wellness retail location
Ascend Wellness Holdings (AWH) is a vertically integrated multi-state cannabis operator with 35 stores in Illinois, Michigan, Ohio, Massachusetts, New Jersey, Pennsylvania and Maryland.
AWH launched Gift Cards in September 2023 and became
a TOP 5 SELLER over the holidays.
AWH launched with:
- Plenty of INVENTORY - 500 cards per store
- Counter top DISPLAYS at checkout as well as floor displays
- Custom gift card SLEEVES as an added incentive to purchase
"We have a lot of loyal customers and wanted to give them the opportunity to gift a visit to Ascend Wellness. The cards quickly became a hit during the holidays. We are now seeing those gift card recipients come to our stores to spend their Ascend Wellness dollars. Many are new customers and they are spending more than the value of their gift cards. Working with Birchmount was great, they made our onboarding and training really easy!"
- VP Retail Marketing
DRIVE AWARENESS
For a gift card program to be successful, customers need to know they're available. Ascend Wellness ensured awareness with instore signage and social media posts.
TRAIN BUDTENDERS
Ascend Wellness budtenders were given in-house training on the use and importance of gift cards. Each store was tasked with ensuring budtenders were promoting them.
