BUDTENDER TRAINING : True North

Apr 19

Written By Darren Glew

True North retail location

True North Cannabis Co. is a fast-growing retail chain with 49 locations in small towns across Ontario and many more in the works.

True North launched Gift Cards in November 2021 and quickly became the TOP SELLER in Canada.

gift card stand — True North promotes gift cards sales by:

- Having counter top DISPLAYS at each checkout
- Driving customers to their DIGITAL GIFT CARD STORE from the website home page
- Maintaining strong INVENTORY levels
- Offering gift card SLEEVES as an added incentive to purchase

“We have developed a great partnership with Birchmount. Birchmount makes it SO SIMPLE. The quality of customer service is next level, their dedication to our growth is evident. We appreciate their attention, promptness and eagerness to be the best solution in the cannabis industry!”
- VP STRATEGIC SERVICES

father's day gift card offer — DRIVE AWARENESS

For a gift card program to be successful, customers need to be made aware. True North promotes gift cards with instore signage, newsletter features, social media posts and special offers.

Trained BUDTENDERS — TRAIN BUDTENDERS

True North budtenders were given in-house training on the use and importance of gift cards. The gift card champion at head office makes sure gift cards are always top of mind.

EMPLOYEE INCENTIVES : One Plant

DISPLAYERS : Ascend Wellness