Do your budtenders understand gift cards?
sparkles coming out of a gift box
BOOST YOUR GIFT CARD SALES
Educate your budtenders on the importance of gift cards to your business.
Then incentivize them with a reward for most gift card sales.
~ customers often visit a store for the first time after receiving a gift card
~ gift card holders spend significantly more than the value on the card
~ gift card receivers are more likely to buy a full-price item
~ gift cards act as an effective branding tool
DID YOU KNOW?
Gift cards are the #1 holiday gift request for 15 years running. And "Shoppers plan to boost spending on them by 27% this holiday season." SOURCE
PRO TIP
Assign a Gift Card "Champion" at each store, responsible for ensuring gift card displays are neat and full and employees are trained to sell them.
