Birchmount Network Featured on Grassroots Marketing podcast

Written By Cheryl Dixon
Birchmount Network featured on podcast to educate cannabis community on the benefits of gift card programs

Alex Barseghian was featured on Cannabis Radio’s Grassroots Marketing podcast to talk about how gift cards drive engagement, loyalty and increased spend for cannabis dispensaries.

Here are some important highlights that Alex shared:

  • Attracting new customers. 8 of 10 gift card customers are new to the business.

  • Gift card customers spend more. Overspend is typically more than 250% over the value of the card.

  • Gift cards allow customers to personalize their own gift.

  • Gift cards are still seen as the “gift of choice.” They can be used in loyalty programs, budtender incentives, and value adds for customers.

    Alex also talked about the importance of industry partners.

The “network” in Birchmount Network is important. We work with the cannabis ecosystem to drive customer engagement and provide holistic solutions to dispensaries.

 


Cheryl Dixon
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